Domain resellers will be pleased to hear news of an interesting case in Australia where a competitor used a domain back order service to snap a domain name when the business failed to renew it.The Internet has become a place of monetary value with domains being bought and sold for record amounts, with names growing in reputation and companies evolving around their domain names due to their reliability and ease for customers, so it is no wonder that if a company have a great one that is gaining lots of traffic, then competitors would be interested.
Australian domains have seen a rise in value over the last year, despite the rigorous rules that apply when registering a domain. There are three types; .com.au/net.au which can only be registered by businesses, .org.au/asn.au which can only be registered by non commercial organisations and id.au which is restricted to individuals who live in Australia. In all cases, the names have to have a direct relationship with you, for example when registering a .id.au domain it must be a name or nickname that you use. There are currently no stipulations if you want to resell domain names.
Woolworths in Australia came into a stroke of luck when their biggest competitor, Bunnings Building Supplies Pty Ltd let the registration run out on their current domain. Woolworths bid for the domain at an auction in Sydney after the company let the renewal lapse. This is believed to be because the email address registered as the contact on the domain was no longer in use.
The final sum paid for the domain was over thirty three thousand Australian dollars, which Woolworths see as a great investment with the current registrant of the domain as the managing director of M&C Saatchi, the advertising company responsible for Woolworths advertising.
It seems that .au domains are being propelled into the public sector more than ever before, making then a welcome addition to domain resellers. The domain back order service is a great reseller domain service, and we won't charge you unless we successfully snap your preferred domain.