The dot XXX domain name launch has caused a stir in the Internet world for many reasons. Firstly, it comes at time when new TLDs are at the forefront of the industries focus as ICANN allow applications for new Top Level Domains, heralding a new age for the face of the Internet. Secondly, it is a place where adult content can live on the web, promoting a more transparent and safer internet where content can live under a recognisable umbrella.
So it comes as no surprise to hear that initial figures from the ICM registry who are launching dot XXX, state that they have ‘comfortably exceeded’ their expectations with regards to how well the sunrise stage of this launch has gone.
The ICM registry have said “The response to the unprecedented media coverage last week was immediate and strong and we are surprised at the level of applications at this early stage of the process from all phases of the Sunrise, AT, AD and B.”
The sunrise stage is there to allow a number of companies to protect their brands. Adult companies can apply for the domain that matches their trademark or existing domain name, while the B stage allows non adult companies to apply for their trademark to secure their brand in the adult industry. Pages relating to non-adult content will resolve to a page on the ICM site (content unknown at this time).
A dot XXX domain is priced higher than .COM or .CO.UK domains (with Domainbox prices starting at $72.18 at the general availability stage) which will minimise cyber squatters and mean that it is easier for ICM to uphold the regulations for content within this adult market.
As a domain name reseller, a dot XXX domain is a great offering for your customers. The adult market is a multi-million pound industry, and if current figures are anything to go by, people in the domain world are embracing the segregation of adult content on the web. Once you have registered a dot XXX domain you are able to make use of the WHOIS privacy to protect your intellectual property and personal details.
Matt Mansell, CEO of Domainbox said: “The interest levels in dot XXX at the Sunrise stage is just phenomenal. ICM have done a brilliant job of engaging end users at this early stage where traditionally we would only see the brands take interest. Coupled with product focus across our entire reseller network, the message about dot XXX is clear and vibrant”.