Domainbox Industry News

Monday, October 3, 2011

xxx Domains Herald the Birth of a New TLD era

Since the advent of the internet there has been controversy over adult websites, so the launch of the xxx domain name sees a new chapter in the on-going row over acceptable content and having a safe place to keep it.

The adult industry has always taken a large chunk of the internet market, so a top level domain (TLD) designed for the benefit of the adult industry is being welcomed by companies across the world. It is hoped that the birth of this new extension will provide memorable domain names for adult content and increase website traffic via direct navigation.

.xxx domains are currently in the sunrise stage; the time in which you can purchase your adult domain name if you either have an existing adult trademark or you have an active adult domain under another extension.

There are plenty of reasons why you should register your .xxx domain name to secure your adult brand further. You will be safe knowing that you have a globally promoted and recognisable TLD, and it will diminish the amount of negativity attracted to your site as it lives in a transparent and obvious place; a clear hub where adult content can be accessed.

Another great thing about .xxx domains is that they are in a group of TLDs called sTLDs (sponsored top level domains). This means that the ICM registry, who are responsible for the running and maintenance of the domains have a strict best business practice to ensure that the adult industry is regulated. This promotes safety for children from targeting and online marketing and defends the privacy of customers. It also gives you the confidence that you can control the exposure of your intellectual property.

If you don’t have any involvement with the adult industry, the launch of .xxx should not be ignored. To protect your brand you have the option to register a non-resolving domain with the .xxx extension. If it does not contain adult content then it will navigate to a non-resolving page protecting your brand names from association with .XXX.

Once the new TLD is established you will be able to manage and back order domains as normal. The .xxx domain extension is necessary to ensure brand protection, so register your name now!