ICM, the .XXX registry is preparing to release its Advertising platform for Search.xxx, the search engine purely for .XXX domains. Domain name resellers should be aware of any new propositions in the industry and have some knowledge of these systems so that they can advise clients to the best of their ability.
Search.xxx is a search engine dedicated to .XXX domain names which launched last year. Since then it’s gone from strength to strength and has had over 5 million visits to date. You won’t find any other TLD listed in their search results. The search engine attempts to keep the adult web safe, secure and labelled. This is in keeping with the release of the .XXX domain name extension, which set out to create a separate, sponsored, relevant space on the web for adult websites.
Now ICM are ready to launch their paid advertising program. This means that .XXX owners will be able to create targeted advertisement, shown to the right users at the right time. Your clients should be thinking about the possibilities of such a system. Drive specifically tailored traffic to the right pages on their .XXX website. It’s a fantastic opportunity.
The system allows .XXX owners to create adverts themselves and display the ads only to relevant users. This means they will be able to restrict the ads based on their target demographic. This kind of targeted traffic is incredibly difficult to come by! The ads will appear in a similar position to the ads on other search engines, above the normal organic results and in a side bar on the right hand side of the page. When a user clicks an advertisement, they are taken straight to that website.
The biggest bonus however, is that current .XXX owners are going to be given the opportunity to utilise this traffic for free in the form of a $75.00 advertising voucher.
This applies to registrations and renewals of .XXX domain names before 31st January 2013.
You can find out more information about these ad credits on the ICM Website.
As far as our Resellers are concerned, you should be letting any clients with .XXX domains know about this opportunity. If you’ve got some .XXX domains of your own, take advantage yourself!
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