There are some companies in the world that you would expect to have a number of domain cases open and domain back orders in place, due to the amount of strings they have to their bow. Disney would be a prime example, with hundreds of characters in the Disney family; you would expect to see them regularly trying to claim their rightful names from cyber squatters.
The company with the largest amount of domain complaints filed are AOL, who have well in excess of four hundred and fifty complaints filed since the company began, a massive amount of brand associated domain names that have been targeted by cyber squatters.
But you might be surprised to hear that a company who are head and shoulders above big Internet giants such as Yahoo and Google in terms of UDRP claims filed and miles past Disney are Lego, the company that design and produce plastic bricks for children. Lego have expanded their company over recent years with the opening of LEGOLAND’s across the world, and are a company who strive to protect their brand image to the upmost. The LEGOLAND discovery centre in Germany for example has a six foot tall Lego giraffe that protects the entrance, and here in the UK we have a replica model of Buckingham Palace made out of the branded brick. All these sights need to be protected under the Lego brand, and therefore the trademark is used across all these domains and enforced by adhering to UDRP rules and regulations.
Ideally when adding new products to your brand portfolio, you should ensure that you have all the domains that are semantically related to prevent a lengthy and costly UDRP process. The most cost effective way of securing names is to back order domains to allow you to snap them should their current owner let them expire.
The Lego brand, who has recovered in excess of two hundred and fifty domains related to their products, recently filed their one hundred and fiftieth claim through the UDRP process, and filed over one hundred claims last year for names relating to their brand. This is a large figure, but impressively the company have a one hundred percent success rate on claiming back names that they feel rightfully belong under the umbrella of their brand.
If the company carry on filing complaints with the official UDRP board at the rate they did in 2010, then this year they will pass Microsoft in their tally of names filed, which is impressive for a relatively small company in comparison.