It is believed that Amazon paid between $5m and $10m to have exclusive rights to the new gTLD with interested parties including Symantec and Google. This
comes after it was recently announced that the online retail giant had acquisitioned the rights for .buy with the fee for this believed to be around $4.6m.
Amazon also competed for the .bid TLD however was pipped to the post by Italian company Aruba
The new gTLD program means that multiple parties can declare interest in certain TLDs with the process being administered by the Internet Coproration for
Assigned Names and Numbers (ICANN). Hundreds of these gTLDs have been released over the last year with plenty more still yet to be finalised.
New gTLDs that we also settled this week included .dog, .online and .site and will now enter the final stages before becoming available for general use.